JOB SUMMARY : The Director, Marketing Analytics Business Consulting will serve as a point of contact and representative of the Universal Parks and Resorts (UPR) Marketing Analytics team and in conjunction with the Senior Director, Advanced Analytics, will serve as an analytics consultant for Universal Studios Hollywood (USH) internal clients within the organization by offering analytics thought leadership and recommendations for planning and executing marketing analytics projects in a manner which will enable data driven marketing strategies. The Director role will serve internal clients (e.g. brand, product, digital, CRM, eCommerce, social, media) by understanding and refining needs, working with team members to translate requests into a cross-functional solution approach, coordinating resources, prioritizing and orchestrating project delivery, managing the internal client expectations as well as support the Marketing Analytics team analysts to support marketing data analysis. He/She will prepare and/or present business presentations to multiple audiences at all levels of the organization on key business metrics and trending. Education: Bachelor's degree in Marketing, Economics, Statistics, Business Administration or related field OR equivalent work experience required. Experience ? 15+ years of analytic, digital or integrated marketing experience combined preferably in the consumer entertainment, travel or amusement park industry; or equivalent combination of education and experience. ? 10+ years working with and managing cross functional teams in analytical or digital marketing setting. Knowledge/Skills & Abilities: ? Track record of translating business questions and decisions into marketing analytics and production efforts that are supported by data sciences, analytics, data management, testing, personalization and operations. ? Strong planning, project management and organizational skills. ? Strong critical thinking and analytical mindset, business and marketing acumen, and ability to communicate and/or present to stakeholders at all levels. ? SQL and spreadsheet data manipulation skills; ? Strong presence to present persuasive recommendations to leadership as well as key external stakeholders, including ability to communicate complex ideas and recommendations that highlights a clear decision framework based on analysis and experience. ? Demonstrated success leading inter-departmental analytics projects, successfully leveraging cross-functional relationships with marketing channels. ? Expertise in understanding marketing integration between CRM, Direct, Social Media, Search, Paid Media and Ecommerce. ? Passion for entertainment industry and guest experience optimization. ? Master's Degree in Marketing, Economics, Statistics, Business Administration or related field strongly desired. ? Experience with agile methods (e.g., agile marketing, scrum, kanban) preferred. ? Experience with data visualization tools like Tableau or Qlik (Sense, View) is a plus. ? Experience with media mix optimization, attribution, scenario planning is desired. Experience Universal Studios Hollywood ? - where every day is an opportunity to take action, a chance to have fun. We bring to life the ultimate Hollywood entertainment experience with the world?s largest movie studio and heart-pounding rides, shows and attractions. Here, your individuality helps movie-making magic meet real life thrills to inspire memories that last a lifetime. Therefore, we strive to attract the best talent across a range of positions from hourly guest service to professionals. You are encouraged to bring the passion, energy and creativity that will make a difference to the thousands of families and friends who explore our universe every day. Get ready for an epic adventure at a place where you can be Universally You - Universal Studios Hollywood ?, the Entertainment Capital of L.A?. NBCUniversal?s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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