Develop national marketing strategies that encourage brand recognition and adoption across multiple channels.
Encourage, develop and maintain brand standards and promote adoption by CGP local partner councils and chapters.
Work with the membership director to develop and execute member marketing campaigns to grow and retain membership.
Develop marketing strategies for CGP Conference, an annual national educational conference.
Create consistent messaging, and tone through all communications of the CGP . national brand to members, prospective members and stakeholders.
Manage email marketing campaigns, newsletters and advocacy updates.
Collaborate with thought leaders and other staff on content strategy, managing the publishing of blog posts and new content offerings.Digital Marketing
Work with HubSpot Automated Marketing Software to manage campaigns, create landing pages for content offerings, lead generation, nurturing, and lifecycle stages of prospective members.
Manage, optimize and create Search Engine Marketing strategies using Google Adwords (with their nonprofit grant) and maintain SEO best practices.
Manage email marketing, workflows/automations within the HubSpot Platform.
Post, monitor and create strategies for all CGP social media accounts.
Create, optimize and build strategies for paid social media, including boosted posts, and evaluate other opportunities for growth and engagement.
Build out Google+ social platform collections.
Create board reports as needed from Google Analytics and other platforms to demonstrate marketing ROI and inform others of important trends and/or areas of improvement.Event Marketing/Advertising
Create and execute event marketing plans, including social media campaigns, email marketing, creation of media assets, marketing copy and channel strategy for largest conference on charitable gift planning, CGP Conference.
Design and/or coordinate design of any necessary collateral including membership brochures, flyers and ads (both print and digital).
Manage partnerships with freelance designers, photographers and branding agency.
Maintain partnerships with relevant publications on advertising tradeouts.Website
Manage the national website, including content updates and database support/integration on the Drupal CMS .Required Qualifications REQUIRED : BS/BA Degree in marketing/communications or related field, plus 2 to 5 years professional experience with related experience in marketing or communications.Knowledge, skills, and abilities: To be successful candidates should have experience managing lead-generating digital marketing campaigns; proven working experience in digital marketing and traditional marketing; demonstrable experience leading and managing SEO / SEM , marketing database, email, social media and/or display advertising campaigns. Individuals should be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate; experience in optimizing landing pages and user funnels; knowledge of the Google Adwords platform, Google Analytics, and SEO best practices. Experience with marketing automation and CRM software (Hubspot or Pardot a plus) and strong analytical skills and data-driven thinking; up-to-date with the latest trends and best practices in online marketing and measurement. Have a mix of strategic thinking and tactical execution; excellent knowledge of Wordpress, Drupal or similar CMS ; Hubspot Certification, Google Adwords or Fundamentals Certification. Previous work experience in associations and/or the nonprofit sector.Preferred QualificationsExperience in a nonprofit, membership organization or association setting.Working Conditions / Physical DemandsAbility to remain in a stationary position for long periods of time and use computer keyboard and telephone. Ability to consistently work 40 hours per week.Salary RangeSalary Plan PAE Salary Grade 3PR FLSA Exempt Work LocationIndianapolis, IndianaJob Category Media Relations/Marketing/Communications Posting Detail Information Posting Number 10752P Open Date 02/26/2019 Close Date 03/25/2019 Open Until Filled No Posting Disclaimer This posting may be closed at any time at the discretion of the University, but it will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the posting Open Date. Special Instructions SummarySupplemental Questions Required fields are indicated with an asterisk (*).
Required Qualifications REQUIRED : BS/BA Degree in marketing/communications or related field, plus 2 to 5 years professional experience with related experience in marketing or communications. Preferred Qualifications Working Conditions / Physical Demands Salary Range Salary Plan Salary Grade FLSA Work Location Job Category Posting Number Open Date Close Date Open Until Filled Posting Disclaimer Special Instructions Summary
* How did you hear about this employment opportunity? Jobs at IU LinkedIn CareerBuilder.com HigherEdjobs.com Monster.com IN CareerConnect/Work One Chronicle of Higher Education Social Media (Twitter, Facebooketc) (specify below) Ascendindiana.com Job Fair (specify below) Newspaper (specify below) IU Employee Referral (specify below) Other Media Source (specify below)
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Please specify (Open Ended Question)
* Do you possess the minimum experience as advertised in the posting? Yes No
* Do you meet the minimum education as advertised in the posting? Yes No
* What is your highest level of completed education? High School Diploma or Equivalency Associate's / Vocational Degree Bachelor's Degree Master's Degree Other advanced degree
High School Diploma or Equivalency
Associate's / Vocational Degree
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* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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